Woman entrepreneur Richa Kar who made Ladies Undergarments India's first e-commerce brand

Zivame is India's first e-commerce platform for Bra-Panty. Shopping for women's undergarments in our country is no less than a war. These are the clothes that are not talked about much.

If a woman or girl is in doubt about her size, how to know what is right for her? But this is only a question whose answer has to be found out by oneself.

Even if you are in any dilemma regarding these products i.e. varieties of products, then also whom to ask as to what would be better. Now for the shopkeeper, all his products are the best. If a man is a shopkeeper, then why should he be consulted?

Bra-panty is anyway associated with shame, now how can one forget decency. Many times women have to face a lot of difficulties in buying underwear from the shop in the market. If the shopkeeper is male then it becomes more difficult.

Realizing this problem and realizing the need for expansion in this field, Richa Kar started the online site Zivame.

But let us tell you, when Richa Kar shared this idea at home, her mother first opposed it. Her mother said how would she tell her friends that the daughter sells bra panties. Her father did not even understand what she wanted to do.

Richa Kar went ahead with her idea regardless of what people would think and make assumptions. On the strength of her hard work, dedication, and efforts, she has made a company of more than 700 crores from this business.

If your intention is strong and you believe that you are on the right path, then keep trying because surely your success is waiting for you. Just don't get distracted from your position and don't get caught in the temptation of your comfort zone.

Come let's know, the success story of Richa Kar who came up with a solution to the problem of shopping for bra panties…

Early Life

Richa Kar was born on 17 July 1980 in a middle-class family in Jamshedpur city of Jharkhand. Her mother was a homemaker and her father was working in Tata Steel Company.

She has been promising and talented since childhood. After completing her early education, she graduated from Birla Institute of Technology and Science, Pilani.

She has always aimed to do something different. She had a strong desire to create a separate identity of her own.

Career

After completing her engineering studies, Richa Kar started working in an IT company as a software analyst.

Her aim was not only to get a job, so she did MBA. decided to do In 2005, she took admitted for post-graduation in MBA from NMIMS (Narsee Monjee Institute of Management Studies).

After completing her MBA, she joined as a Brand Communications Area Manager at Spencer retail company.

In the year 2010, he got a chance to work with SAP Company as a Business Consultant. Here he also learned a lot about the quality of an operator.

Also here he learned a lot about business. Gradually trying himself in business became his passion.

When she was working at SAP company, she observed that girls hesitate to buy their personal belongings from shops, and neither they can get all brands and sizes in one place.

From here she got an idea about the problem of lingerie shopping for women in India and he also saw a deep expansion in this field.

When she saw that women were shy while buying lingerie at the shops and could not talk openly, she thought why not make online shopping arrangements for women. Her thinking proved right as well, today she is running a company worth crores.

Her plan took the form of Zivame and started creating a success story.

Challenges Faced

Richa Kar had to face many challenges to start her business. Without planning and strategy, you cannot grow any business.

For Richa Kar, it turned out to be a beneficial decision as she holds an MBA and has work experience in multiple companies. It is very important to have the right information to start any business.

What was it then, she laid the foundation of an e-commerce company Zivame with her idea. First of all, she left her job.

When people came to know about her business, they used to laugh at her. In the initial phase, she also had a problem in finding a place for business.

Even while taking the house on rent, when the landlord asked about her business, she thought it appropriate to tell him that she sells clothes online. Only then did he get a place?

Initially, Richa Kar had to face opposition from her own home. Her mother protested to her daughter saying what would we say to our acquaintances. Our daughter sells bras and panties.

Even her father did not understand what work she wanted to do. But she did not stop and continued to make proper efforts to make her decision successful.

Richa Kar wanted to name her website Jiva. But due to the non-availability of the website name, she named it Zivame. Which means - to shine in me.

It was also challenging for them to get a payment gateway for their online shopping website – Zivame. Faced with all the challenges, Richa Kar never backed down.

Along with the good quality of their products, they also started offering many services like exchange offers, money-back guarantees, and discounts on the products. She also had to face many ups and downs in this business. In 2015-16, her company also suffered a loss of 54 crores. But even then Richa Kar did not lose courage.

Indian Venture Capitalist, Vani Kola is her mentor and guided her to understand the possibilities in the field of lingerie business.

Launch of Zivame

The main objective of Richa Kar was to help women. In many cities in India, good brands of lingerie were not available then. People could not even think of lingerie products being on an online portal.

The biggest problem was that in many cities women had difficulty in shopping for lingerie. Women used to hesitate even in taking the things they needed.

Women are ashamed to even speak about underwear. Richa Kar started Zivame on 25 August 2011 on an e-commerce platform to bridge this gap.

She started Zivame in 2011 with Rs 35 lakh with the help of her friends, family, and her own savings.

Zivame Business wanted to come up with a distribution system. Which can overcome the problems of the physical distribution of underwear.

Zivame also has online product specialists. With whom women can talk and solve their problems.

Richa Kar also believes in providing good service to her clients. Due to this, the customers got confidence in Zivame, and stability in their business also came.

She designed this business in such a way that this business can fulfill the need of women.

Within 5 hours of the launch of Zivame's website, they got their first customer.

After a lot of struggle, she was given an order of 7000 rupees by a businessman from Indore.

Slowly Zivame started growing and in 2012 they got their first $3 million in funding. This was not a small amount, it was from here that Richa Kar's life changed significantly.

Their revenue is increasing at the rate of 300% on an annual basis.

They got $6 million in funding in 2013 and $40 million in 2015. Today Zivame's net worth is around $8.6 million.

Her company currently delivers to all pin codes in India. For this success, Richa Kar was included in Fortune India's 'Under 40' list in the year 2014.

Today Zivame covers more than 5000+ ranges, 100+ brands & 1000+ sizes.

Richa Kar's website gets 2.5 million traffic every month. Every 1 minute on their website, lingerie is sold. Today, many big investors have invested capital in this company.

Personal Life

Since college, she was dating her classmate Kedar Govind. Later on, he married her. Kedar Govind supported her from the beginning.

On the strength of her courage and passion, Richa Kar did what no one had even thought of. She is an inspiration to all young entrepreneurs.

We salute the efforts of Richa Kar by giving a commendable outline of the decisive idea.